Theories Of is an Olfactory Company devoted to creating scents to transport people to a chosen memory. We’re in the business of helping people learn a new way of seeing life through scents.

We create scents that are inspired by true events in our daily lives—everything we have learnt and felt,From magical to mundane.

We hope that every time you smell our theories, it will help you to refocus your gaze on what truly matters; A better sense of being. With the right scent.